HANGO COSMETIC
| Brand Operations | E-commerce Partnerships |
| Project Management | Brand Development |
Office: Room 1301, Partners Tower 2nd, 1128-3, Guro-dong, Guro-gu, Seoul, 1 lot
Warehouse: 39, Bongusunhwan-ro 3beon-gil, Siheung-si, Gyeonggi-do, Republic of Korea
Tel: +82-02-2028-3671
Our History

2016: South Korea Entry
  • Began offering purchasing services for the Korean market, officially entering South Korea.

2019: Taiwan Expansion
  • Established "HANGO Cosmetic Co., Ltd."
  • Provided flexible and efficient supply chain solutions to support rapid market entry in Taiwan
  • Achieved efficient sales through diverse channels such as importers and group buying

2022: Distribution Channel Expansion
  • Transitioned from a B2B model to broader distribution, reaching drugstores and retail stores.
  • Strengthened market presence by expanding product accessibility.

2023: Career Highlights
  • Invited as VP of renowned Korean manufacturer
  • Served as Asia-Pacific consultant
  • Launched first beauty brand

2024: Strategic Brand Expansion
  • Expanded in-house brands to 8 categories across beauty, personal care, and lifestyle while advancing branding and marketing strategies.
  • Established a new media marketing company to enhance brand growth.
HANGO's Core Business & Operational Approach
We have an exceptional and experienced operations team, dedicated to driving business expansion domestically and internationally while actively exploring global market opportunities.

1

1

Own Brand Development & OEM/ODM Services
  • Develop and strengthen our own brand.
  • Offer OEM/ODM services to help clients create unique brands.
  • Covering product design, development, and manufacturing.

2

2

B2B Business Expansion
  • Build strong B2B partnerships with domestic and international brands.
  • Expand market reach through collaboration with quality retailers.

3

3

Data-Driven Marketing & Promotion
  • Utilize data analysis and market insights.
  • Tailored marketing strategies to meet customer needs.
  • Enhance brand visibility and sales performance.

4

4

International Market Expansion & Strategic Partnerships
  • Focus on international market expansion with a tailored approach to the Asian region.
  • Build strong partnerships, including with subsidiaries of LG Cosmetics.
Unit: Korean Won
Introduction to LG Subsidiary Brands
As an LG subsidiary, we receive direct support to deliver the latest products firsthand.
Unveiling the beauty secrets of royal courts with premier skincare products.
Natural fermentation skincare brand incorporating centuries-old Korean techniques.
Merging nature and science to develop anti-aging skincare solutions.
Main Products
Monthly limited-edition sets
Original single products
Medium-sized sets
Sample trial kits
Our shop
Our Brand
CHOOSYU
Crafted for those who seek the best, using carefully selected ingredients and expert formulations to protect the skin and enhance beauty throughout life’s journey.
Eclavi
Designed for urban women, combining French elegance with cutting-edge skincare technology to maintain confidence and radiance amid a busy lifestyle.
LIORA
A premium advertising platform that elevates brands in luxury travel, gastronomy, and beauty through precision marketing and refined content, resonating with high-end audiences.
MUNLESE
Inspired by moonlight, blending science and nature to create a pure skincare experience that awakens inner beauty, leaving you radiant and confident like a shining pearl in the night sky.
Our Brand
J-IROMISE
Built on the promise of quality and safety, helping individuals stay true to themselves in a fast-paced world, turning beauty commitments into reality.
LE'MUSES
Aphree
Efficient Logistics: Korea Trade Warehouse
Secure Storage
State-of-the-art facilities ensure product integrity.
Streamlined Processes
Efficient handling for rapid distribution.
Strategic Location
Optimal for domestic and international shipping.
International Business Division
We specialize in bringing high-quality Korean beauty, lifestyle, and health products to the global market, focusing on dynamic and diverse demand regions such as Taiwan, Vietnam, Singapore, and Australia.
Product Selection & Recommendation
  • Curated product suggestions based on client needs and market trends.
  • Analyze ingredients and efficacy of new products. and provide wholesalers with in-depth product information.
Strategic Pricing & Wholesale Advantage
  • Manage product selection, pricing, contracts, and payments.
  • Negotiate with brands for competitive pricing.
  • Pass discounts to wholesalers to enhance market competitiveness.
Procurement & Logistics Management
  • Ensures authenticity, freshness, and fast delivery.
  • Monitor logistics for safe and efficient delivery.
Comprehensive Service Support
  • Pre-sales: Product details, samples, technical support.
  • Mid-sales: Order tracking, real-time issue resolution.
  • Post-sales: Feedback management, quick problem-solving.
International Business Division
πŸ† Strong Partnerships with Leading Korean Brands Collaborated with over 100 Korean brands, including Whoo, LG Household & Health Care, Sulwhasoo, O HUI, SU:M37, Laneige, Innisfree, AHC, etc.

1

Product Recommendation
  • Offer in-depth market analysis and customized product suggestions.
  • Support importers in gaining a competitive edge in their target markets.

2

Tailored Supply Solutions
  • Provide a diverse range of high-quality and cost-effective products.
  • Enhance clients' profit margins through strategic sourcing.
  • Weekly shipments for quick turnaround.

3

Exclusive Agreements
  • Negotiate exclusive distribution or agency rights for high-demand products.
  • Help importers secure an early-market advantage.
Product Development Division (ODM/OEM)

1

Market Analysis & Product Definition
  • Analyze client needs & market trends.
  • Define product positioning (e.g., hydration, anti-aging, oil control).

2

Formula Development & Testing
  • Customize formulations based on brand specifications.
  • Select key ingredients & conduct stability, sensitivity, and safety tests.

3

Packaging & Material Selection
  • Develop branding-aligned packaging.
  • Choose suitable materials (bottles, tubes, cushion cases).

4

Production & Quality Control
  • Schedule mass production after sample approval.
  • Implement strict QC measures for consistent quality.

5

Shipment & Customer Support
  • Conduct final inspection & arrange shipments per client requirements.
  • Offer after-sales support & gather market feedback for continuous improvement.
Product Development Division (ODM/OEM)

1

1

πŸ†100+ In-House Brands
  • Successfully launched and distributed over 100 self-developed products.
  • Strong market presence across Taiwan, Hong Kong, Malaysia, and Vietnam.

2

2

πŸ“ˆOutstanding Sales Performance
  • Monthly sales of face masks in Taiwan exceed 300,000 units, reflecting strong consumer demand.
  • Strong brand recognition and consumer trust across multiple regions.

3

3

πŸ›‘οΈAdvanced R&D & Quality Assurance
  • Dedicated R&D team ensuring premium product quality and effectiveness.
  • Strict quality control & international certification compliance.
Marketing Division
πŸ› Market Entry Strategy & Localization
Provide strategic recommendations for overseas companies entering Korea, including localization strategies.
πŸ“± Brand Awareness & Social Media
Strengthen brand identity across platforms like Xiaohongshu, Facebook, and Instagram.
πŸ“Š Product Optimization & Visuals
Optimize product pages with high-quality images and localized promotions.
πŸ›‘ Brand Asset & Crisis Management
Monitor and prevent misuse, counterfeit issues, and price violations.
🌍 Market Development & Omni-Channel Sales
Expand markets and integrate online & offline sales channels.
πŸ“ˆ Advertising & Digital Marketing
Plan and execute targeted campaigns, optimizing Ads and other paid channels.
Marketing Division

1

Media Management
  • IG, Website, Xiaohongshu, FB, TikTok.
  • Bus/Taxi Body Ads, Subway Train Ads, Subway Station Ads, Elevator Ads
  • News Platform, Live Streaming (Naver shopping, etc.)

2

Strategic Advertising
  • Tailored Marketing Solutions
  • Language Versions: Korean/Chinese/English.
  • Copywriting and graphic editing.

3

Collaborations:
  • Beauty Bloggers & Influencer & Youtuber
  • Medical Beauty Clinics (Doctors, Pharmacist, Nutritionist)
  • SPA & Hair shop stylist
Case Study_Tea Brand Expansion in the Korean Market
  • Industry: Tea Sales
  • Objective: The tea brand aims to enhance brand awareness and attract Korean tourists through promotional activities.
  • Key Promotion Channels:
    Including press releases and social media marketing, focusing on showcasing the brand’s history, award achievements, and product highlights to maximize exposure through a multi-dimensional approach.
25
Number of Influencers Engaged
4,019,061
Total Followers
257,864
Total Impressions
215,037
Total Reach
HANGO is dedicated to bringing the best of Korean beauty to the world. We look forward to partnering with you.